Evaluation of nationwide health promotion campaigns in the Netherlands

The authors conducted an exploratory study among the Dutch HPIs (GBI’s) to gain better insight into goals, practices, conditions and perceived barriers regarding evaluation of these campaigns. Evaluation of nationwide campaigns is standard procedure, but the applied research designs are weak, due to lack of time, budget and research methodology expertise. Next to additional budget and a longer-term planning, input from external experts regarding evaluation research designs are needed for evaluation improvement.