ParticipACTION
a mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours
In late 2007, Canada’s ParticipACTION national physical activity mass media campaign was re-launched, with an initial campaign targeting parents of elementary school-aged children. The campaign informed them about the risks of physical inactivity for children and youth. The purpose of this study was to assess campaign awareness and understanding following the campaign, and to identify whether exposure to this campaign was likely associated with behaviour change.
Literatuurverwijzing: Craig, C.L., Bauman, A.E., Gauvin, L., Robertson, J., & Murumets, K. (2009). ParticipACTION: a mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours.