Formula E race Brainport Eindhoven region

BrabantSport asked the Mulier Institute to conduct a study about the potential economic and social impact of a Formula E race for the Brainport Eindhoven region and the support for an E-Prix among key persons.

BrabantSport and the province of North Brabant intend to use this information to make a thorough judgement regarding the economic and social potential of a Formula E race in the Brainport Eindhoven region, and possible (financial) support for the races.

The objective of this study is fourfold:

• Describing Formula E and its mission.
• Estimating the potential economic and social impact of a Formula E race for the Brainport Eindhoven region.
• Providing advice about how the economic and social impact of a Formula E race in Eindhoven can be maximised for the Brainport Eindhoven region.
• Mapping the opinions of key persons regarding the opportunities, threats of a Formula E race for the Brainport Eindhoven region and willingness to cooperate.

A mixed method approach was applied. A literature study was conducted, existing data were analysed and a survey was sent to key persons. Key persons were selected in consultation with BrabantSport and Formula-Eindhoven.

Reading guide: in chapter 2, the characteristics and objectives of Formula E races are delineated. In chapter 3, the potential economic and social impact is described, as well as strategies for leveraging. The opinions of key persons are the topic of chapter 4. The conclusion can be found in chapter 5.