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Mass media to communicate public health messages in six health topic areas

a systematic review and other reviews of the evidence

Overall, the evidence is mixed but suggests that: 

  • campaigns can reduce sedentary behaviour, improve sexual health and contribute to smoking cessation;
  • tobacco control campaigns can be cost-effective;
  • longer and more intensive campaigns are likely to be more effective;
  • message design and targeting campaigns to particular population groups can be effective.
Literatuurverwijzing: Stead, M., Angus, K., & Langley, T. (2019). Mass media to communicate public health messages in six health topic areas: a systematic review and other reviews of the evidence. Public health research 7

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