Characteristics of insufficiently active participants that benefit from health-enhancing physical activity (HEPA) promotion programs implemented in the sports club setting

Health-enhancing physical activity (HEPA) promotion programs are implemented in sports clubs. The purpose of this study is to examine the characteristics of the insufficiently active participants that benefit from these programs.

The results suggest that HEPA sporting programs can be used to increase HEPA levels of insufficiently active people, but it seems a challenge to reach the least active ones. It is important that promotional strategies and channels are tailored to the target group. Furthermore, strategies that promote family support may enhance the impact of the programs.