The future of shopping according to the consumer

As partner of the ShoppingTomorrow research and action program, GfK conducted a consumer study based on input from several expert teams gaining insights that lead to concrete actions on several key topics like mobile commerce, privacy, cross border shopping, the last mile, sustainability, the future of shopping centers. All these themes are connected by the following central question: How will the consumer shop in five years and what actions should be taken on a national, branch an company level upon that B2C-operating companies can successfully respond to this, both nationally and internationally This study is a co creation of input, generated by several expert teams, which can be split in five key shopper related themes:

• Expected trends in online & offline shopping.
• Mobile commerce: it’s all about mobile.
• Cross border shopping: a whole new world.
• Diving into the online purchase journey: about delivery & returns, packaging & sustainability.
• Privacy: issue or opportunity?