Mega events footprints

The Concept of the book is based on the footprint, which is the footprint, trail or mark left by the Mega-event. Necessarily, it is not based only on the legacy, but also on the impact that the mega-events generate for a locality, city and country. Generally, the criticisms are extremely evident over the positive impressions left by the event. The euphoria of hosting a major event generates expectations for local populations and opens a political channel for the development of a country. However, experts are aware that events are unique actions that have a beginning and end, and any legacy must be thought of during the planning and execution of the event. This book is a collection of texts that symbolizes a channel between academia and/or industry experts to public or private sector managers. Diverse themes make up the work such as urban regeneration, sustainability articulations, innovations, sports event brands, visions of official sponsors, the phenomenon of hospitality houses that can change the ‘sport’ embryo from the event to supporting actor in the future, among so many others. The sports minister of Brazil opens the book with the perceptions of legacies for the country. Examples come from practice such as the Olympic and Paralympic Games in Munich, Athens, Torino, Beijing, Vancouver, London, Sochi, Rio, and Tokyo, and World Football in South Africa, Brazil and so on. The authors bring the presentation of footprints, impacts, legacies, quickly and directly. All contributions are presented with summaries in three languages: Portuguese, English and Spanish; with full texts in English and Portuguese. Each chapter is composed of four items: introduction, to familiarize the reader with the theme; The discussion to promote a reflection on the subject; The footprints that present lessons learned, whether positive or negative, and future considerations that is a kind of knowledge management associated with counseling or intervention needs in future editions of mega-events.