Tourist economic impact analysis and evaluation

The municipalities of Copenhagen and Rudersdal, respectively, hosted the 2011 UCI Road World Championships in the period 19th to 25th September 2011 and welcomed an estimated live audience of 545,000 spectators, 3,000 riders, trainers et cetera and almost 800 media representatives during the six days of cycling. Copenhagen, hosted the time trial events as well as the start of the men’s elite road race, whilst Rudersdal hosted the individual road races. Prior to the event , the Steering Committee of the 2011 UCI Road World Championships event assigned representatives of Sport Event Denmark and Wonderful Copenhagen to carry out a comprehensive impact analysis of the event’s significance for the Capital Region and Denmark overall. The 2011 Championships added a financial injection to the tourist sector in the Capital Region and to Denmark overall. The tourism economic turnover generated by the event exceeded the expected estimate by several millions. Visiting spectators were very satisfied with the event and their stay in the Capital Region of Copenhagen, and an opinion poll among the local population in the Capital Region showed that despite traffic challenges the local citizens in the region supported the hosting of the Championships.