Dutch Olympic Games in 2028?

This study examines the presence of generic and issue-specific news frames in Dutch newspapers regarding the public discussion on the bid for the 2028 Olympic Games by the Netherlands. It also considers the visibility of actors that are involved in the public debate during the bid period. A content analysis of articles in national and regional newspapers (2006 till 2011) shows that media framing is an active part of the way journalists portray the bid, which can have an effect on public opinion regarding the bid for the Olympic Games. Four generic news frames and one issue-specific frame were visible in the news coverage, from which the economic controversy frame was most present. At national and regional level newspapers mainly focus on the economic consequences of the bid. At the regional level the primary focus of newspapers was between the human interest, conflict, attribution of responsibility and issue-specific area development controversy frame.