Commercial trends in sports 2016

Professional sport and the various industries around it, notably technology and media, are evolving every day; new partnerships, fresh thinking, innovations, breakthroughs and more refined models are changing the dynamics for brands, rights holders, broadcasters agencies and indeed anyone involved in the organisation and commercialisation of professional sport. Plotting a course through this ever-changing commercial landscape can be tricky, which is why Repucom has collated expertise, insights and data from across their 22 offices around the world and defined ten global trends in sports for 2016 and beyond. From return on investment to fast-growth sports events, digital revenues to fan engagement, these are the ten commercial issues they believe will continue to be of fundamental important across sport – and for each trend they’ve included their take on what may lie ahead, forecasts underpinned by their team of global experts and Repucom’s vast global insights and data sets. In this document, you’ll find an overview of these ten trends; over the next few months, they intend to delve deeper into the detail of many of these trends, backed up by case studies from around the globe, through a series of whitepapers which will be available to download for free at www.repucom.net.