Femmes, sport et médiatisation en Europe

About 37% European women admit they do not practise a sport at least once a week. It is very close to the men’s percentage (43%), however, only 7% of broadcasted sport events on tv concern female competitions. This draws attention to and illustrates the general lack of media coverage of women’s sport. This is why, in 2010, Sport and Citizenship decided to gather a panel of European experts on the media coverage of women’s sport. This book is thus the outcome of three years of exchanges and brainstorming. It provides avenues for reflection aiming to improve women’s sport exposure. Among them, it seems that adding more female competitions to the list of major sport events would be particularly pertinent. Indeed, this action would foster free-to-air broadcasting of women’s sport and inspire the new generations.