Increasing profitability of multifunctional sport stadiums

This research will focus on enhancing profitability of sports stadiums through the design of the stadium. The research question that is formulated for this problem is: How can a decision support model contribute in enlarging the return on investment, based on the lay out of flexible and multifunctional sports stadium projects, in order to increase feasibility? The case that has been chosen for the research is De Kuip, the stadium of football club Feyenoord in Rotterdam, The Netherlands. Two other cases, the Amsterdam ArenA in Amsterdam and the GelreDome in Arnhem are analysed as well to enhance information on the project and to serve as comparison. The two stadiums that were analysed for comparison show a profitability that is in line with the minimal expected Internal Rate of Return that is required for stadium projects. The main case of the Kuip however, shows a feasible project, but a project that is not feasible enough for investors to take part in. The chapters in the research go into detail on how the design of the stadium can be adjusted to make the project feasible again, and the initial bid of project developer BAM is recreated and analysed as well.