The global sports impact report 2015

The year 2014 was a big one for sport. The Fifa World Cup in Brazil, the Sochi winter Olympics, four other major multi-sport games and over 70 major world championships took place, covering a wide variety of sports. Over 13 million people bought tickets for these events and over 250 million people attended the top 20 sporting events of 2014 which included the NBA, NFL, MLB, English Premier League, German Bundesliga and Formula 1. Sport is big business. But how much do we know about the people that attend these events and how much do we understand about the true impact of these sports? For the first time in a unique publication, The Global Sports Impact (GSI) Report 2015 analyses the impacts that these events had on their host cities and nations in 2014. The GSI Report 2015 is the first in a series of annual reports that studies the previous year’s events and assesses them using the methodologies, analytical tools and ratings being developed by Sportcal through its Global Sports Impact (GSI) Project which was established in 2011. The GSI Project aims to create a standard way in which the various impacts of sports events can be identified, measured and analysed, so providing to sport and all its stakeholders a new and comprehensive way of measuring the real impact of sport.