Be Active

The European Week of Sport is a European Commission initiative. The first edition of the Week of Sport ran from 7 to 13 September 2015. During the months of October and November 2015, the European Commission consulted, via an on-line survey, national coordinating bodies, European partners of the Week, European Sport Village exhibitors and Erasmus+: Sport project leaders. The feedback received represents an unanimous view: the first European Week of Sport was a success and reached its objective of adding a new tool to the promotion of sport and physical activity at EU and national levels. The present report is structured around three pillars: events and activities organised during the first European Week of Sport, the #BeActive communication campaign, and working structures and methods put in place for the preparation and implementation of the Week. For each of these constituting blocks, the report provides for a detailed description of the activities undertaken, sets out the main outcome of the on-line survey and finally concludes with a set of ways to explore for future editions. The last chapter is dedicated to the legacy of the Week.