The marketing of sport

‘The Marketing of Sport’ explores the latest developments in sport marketing with cuttingedge analysis by the world’s leading sport marketing academics. International case studies, up-to-the minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing. This book enables readers to understand the differences between sport marketing and marketing in other sectors, sets an agenda for the future development of sport marketing, and raises the profile of sport as a focus for academic study. The reader is also encouraged to develop a critical appreciation of this globally valuable and increasingly important sector, making it an ideal text for undergraduate and postgraduate students on sport, marketing and general business degree programmes. In addition, the book is supported by a student and instructor’s website including downloadable PowerPoints at www.pearsoned.co.uk/beechchadwick.