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  • Mass media campaigns are an important first step in raising awareness about physical activity and health in the general community. The US Surgeon General in 1996 released a report outlining…

    Artikel in wetenschappelijk tijdschrift
  • pathways from awareness to outcomes in the verb-tm campaign 2002-2003

    Background: The McGuire hierarchy-of-effects (HOE) model, used extensively in mass-media interventions to describe the mechanisms for understanding effects, has not been tested in physical activity campaigns. Design: Data collected at…

    Artikel in wetenschappelijk tijdschrift