Athletes 4 society
The Athletes 4 society project is co-funded by the European Union under the Erasmus + program and runs from 2021 until the beginning of 2024. The project objective is to inspire, support and stimulate sports organisations to increase the public value of sport. Specifically, by empowering athletes as a role model for specific target groups in society.
Athletes as role model
The project motivates sport organisations to develop policies, campaigns or programs that successfully put athletes to good use towards positive societal impact. For example for youngsters, elderly people, or people with a chronic disease or handicap. To get a good view and feedback, questionnaires are sent around and meetings to share best practices are organised. Also a book of the best practices across the EU will be made available.
The subaims of the ATHLETES 4 SOCIETY project are the following:
- Evaluating the public value: Cross-country examination of the attributed public value of athletes as a role model and (elite) sport by the population
- Stimulating and empowering public value: Setup, launch and award the ‘European Athletes 4 Society Challenge’.
- Managing and creating public value: Develop and pilot-test the innovative ‘Athletes 4 Society’ toolkit and bootcamp for sport organisations on how they can successfully utilise athletes to manage the societal impact of their sport.
Athletes 4 society is a 3-year project (2021 – 2023) led by Research group Sport and Society of The Vrije Universiteit of Brussels (Belgium) with the following partners Utrecht University (the Netherlands), Institute for Sport Governance (Poland), Sport Evolution Alliance (Portugal), Knowledge Centre for Sport & Physical Activity Netherlands, Czech Olympic Committee / Czech Coaches Academy, KIHU – Research Institute for Olympic Sports (Finland), Kinetic Analysis (the Netherlands) and Bilendi SA (France). December 2021, the first consortium meeting will take place in Ede (NL) and a symposium on the subject will be organised at Utrecht University.
Looking for more information and updates about Athletes 4 Society?
Empowering the public value of sport through athletes as role models
Looking for more information or support?
Geen items gevonden
Also interesting:
International Projects
We cooperate with partners in Europe in several EU-funded projects. By cooperating with partners on global or European projects, we aim to strengthen and deepen our knowledge. On international level, we cooperate on a bilateral basis with organisations.
Insport
InSport The InSport project: Sport Inclusion – Full Participation in Sport by Persons with Disabilities is co-funded by the European…
Keep Youngsters Involved
Keep Youngsters Involved How can we prevent youngsters (age 12-19) from dropout from sport? The project Keep Youngsters Involved aimed…